SENIOR AI PRODUCT MANAGER · HCMC · 2026
8+ years in product across retail, e-commerce, fintech, and public services. I turn business problems into AI platforms teams adopt, trust, and measure.
// shipping AI people trust const tim = { role: "Senior AI PM", focus: ["GenAI", "Agents", "AI Platforms"], experience: "8+ yrs", based: "Ho Chi Minh City" }
PNJ Group · Enterprise AI · 2025 – now
AI · Enterprise knowledge · Agents
Unified PNJ's structured and unstructured enterprise knowledge into a trusted data layer for employee-facing AI agents, with verifiable citations users can review anytime.
AI agents · Evaluation · Self-service
A self-service platform built around one question: "Can we trust this agent?" Customer Service, Operations, and HR teams create, test, and release AI agents on their own.
LLM gateway · Governance · Cost
One inference layer across Azure OpenAI, OpenAI, Anthropic, Gemini, and local models, centralizing access, governance, observability, and cost management.
Earlier · E-commerce & fintech
E-commerce · CMS · SAFe 5
Rebuilt the CMS from scratch for one of Vietnam's top 5 e-commerce platforms, aligning Product Search, Back-end, and Operations teams.
Fintech · E-wallet · Public transport
Vietnam's first e-wallet system for public transport, delivered with the HCMC People's Committee, VISA, VietBank, Mott MacDonald, and the UK Embassy.
ADLC · Agentic development lifecycle
Every project runs on an agentic development lifecycle. I own the decisions, a crew of specialized AI agents works beside me at every stage, and everything we learn gets written down so anyone can pick up the work.
01
Clear, small changes go straight to build. Vague or high-stakes ideas get full discovery and planning first.
02
Assumptions are written down and challenged before they turn into specs or code.
03
Briefs, specs, and architecture flow from stage to stage, so nobody has to re-explain the project.
04
Agents bring analyst, product, architect, UX, dev, and QA perspectives. Judgment and sign-off stay with me and the stakeholders.
Turn a vague idea into a clear problem and a business case.
Business ideas usually arrive vague. Before anyone commits budget, I turn them into a problem statement backed by evidence and numbers.
Agents on duty
Artifacts
Gate
Problem, value proposition, and business case agreed with stakeholders.
Prove the solution fits before building it.
I explore options with my agent crew, shape the strongest one into a plan and a prototype, and let stakeholders test it before any code is written.
Agents on duty
Artifacts
Gate
Stakeholders confirm solution fit on the prototype.
Turn the validated prototype into a working product with the tech team.
Engineers start from specs they can build against, not from a slide deck. I stay in the room from sprint planning to acceptance.
Agents on duty
Artifacts
Gate
MVP accepted against the agreed specs and acceptance criteria.
Improve every week, confirmed by the people who use it.
After launch the work keeps going. Every increment is confirmed with stakeholders before it becomes the new baseline.
Agents on duty
Artifacts
Gate
Each increment confirmed in the weekly stakeholder meeting.
Adoption, operating cost, and KPIs decide what happens next.
A launch only counts if people use it, it runs at a sustainable cost, and it moves the business numbers.
Adoption
Weekly active users, repeat usage, query volume, and self-service resolution rate.
Operating cost
Cost per query, cost per business unit, savings from model routing, and actual run cost against the TCO baseline.
Project KPIs
Higher employee performance, less operational effort, and faster decisions backed by precise, cited information.
Agents on duty
Artifacts
Gate
Targets met, or the next iteration is planned around the gap.↺ Loops back to 04 · Iterate
Nine specialized agents, each with a clear role. They draft, challenge, and document. I review, decide, and sign off.
Mary
Business Analyst
Market and domain research, structured brainstorming, and the product brief.
John
Product Manager
Asks "why" relentlessly. Owns the PRD, epics and stories, readiness checks, and course corrections.
Sally
UX Designer
User flows, interaction patterns, and the UX spec behind every prototype.
Winston
Architect
System architecture, technology choices, and non-functional requirements tied to business value.
Bob
Scrum Master
Sprint planning, context-rich story prep, retrospectives, and mid-sprint re-planning.
Amelia
Developer
Builds each story against its acceptance criteria, with tests and code review.
Quinn
QA Engineer
Automated API and end-to-end tests for every shipped feature.
Barry
Quick Flow Solo Dev
The fast lane: a quick spec straight to a shipped fix for small, clear changes.
Paige
Technical Writer
Documentation, diagrams, and the project knowledge base, across every stage.
project-knowledge/ ├── 01-discover/ │ ├── stakeholder-interviews.md │ ├── pain-points.md │ ├── build-vs-buy.md │ ├── roi-tco.xlsx │ └── product-brief.md ├── 02-design/ │ ├── prd.md │ ├── ux-spec.md │ └── prototype.fig ├── 03-build/ │ ├── architecture.md │ ├── nfr.md │ ├── epics/ stories/ │ └── sprint-plan.yaml ├── 04-iterate/ │ ├── weekly-reviews/ │ └── retrospectives/ └── 05-measure/ └── kpi-report.md
At every stage, agents write down what was decided and why. Together those notes become the project's knowledge base, so any teammate, new hire, or agent can pick up the work and keep going without interruption or a long hand-off.
2019 – now · 8+ years
Oct 2025 – Now
Lead strategy and delivery for PNJ's enterprise AI platforms, connecting business needs, organizational knowledge, and agentic workflows to lift productivity across retail operations.
Aug 2024 – Oct 2025
Led AI-driven digital transformation across multiple Scrum teams, defined KPIs (accuracy, response time, user satisfaction), and reported directly to C-level executives.
Oct 2023 – Aug 2024
Delivered large-scale e-commerce rebuilds under SAFe 5, owning BRD/FRD/SRS documentation and UAT for APIs, CMS, and back-end systems.
Jul 2019 – Sep 2023
Lead Product Owner · Oct 2021 – Sep 2023
Senior Product Owner · Jun 2020 – Oct 2021
Product Owner · Jul 2019 – Jun 2020
Grew from PO to Lead PO on fintech and public-service products with government bodies, financial institutions, and international partners; mentored junior POs using OKRs.
Education Hoa Sen University · Software Engineering
Certification Google Cloud Certified Professional Cloud Architect
Product · AI · Platforms · Delivery
01 · Product
02 · AI
03 · Platforms & framework
04 · Delivery & tools
BackgroundI studied Software Engineering at Hoa Sen University and started as a Product Owner at VNG in 2019, growing to Lead Product Owner on fintech and public-service products like ZaloPay's e-wallet for HCMC public transport. Since then I've rebuilt e-commerce platforms at FPT Software, led AI-driven transformation at VNG, and now lead enterprise AI platforms at PNJ Group.
ApproachI start with the problem, not the model. I map workflows, listen to stakeholders, and decide whether AI is the right answer by weighing business value, data readiness, technical complexity, risk, and cost. Evaluation criteria and KPIs are defined before anything ships.
What I buildEnterprise AI platforms that make teams faster and safer: knowledge layers with verifiable citations, self-service tools for building and evaluating agents, and gateways that govern every model call. I work hands-on with an agentic development loop: brainstorm, plan, build, evaluate, learn.
Numbers from shipped work
4M+
Daily transactions · ZaloPay public transport
19M+
Monthly visitors · FPT Shop
2x
Faster decision-making · Knowledge Core
Intent Package & Evaluation
+40%
Agent release speed vs. the traditional process.
Intent Package & Evaluation
+50%
Agent output quality vs. comparable off-the-shelf solutions.
Enterprise AI adoption
+30%
Employee satisfaction (ESAT) after AI entered daily operations.
Ho Chi Minh City, Vietnam · Open to AI product conversations
Happy to chat in English or Vietnamese.